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Planning and implementing various CSR activities towards the set objectives of the organisation and facilitating the CSR programmes through various companies of the Group, is the major responsibility of MPF. The core aim of the trust is to facilitate all the CSR activities and programmes of the entire Group which are bound by the theme -HEEL - Health, Education, Environment and Livelihood. MPF facilitates company-level and Group-level CSR activities adhering to the HEEL theme for the following stakeholders:
- Customers
- Employees
- Corporate
- Government Sector
- Public Sector
- Marginalised Communities
- Other stakeholders (NGOs, Corporate partners)
With the long term and futuristic perspective, the entire range of CSR activities undertaken by the various group companies is streamlined through the Foundation.
To build a framework of CSR activities with a philanthropic approach in line with business unit objectives, which also benefits the organisation at large
Social returns together with financial returns, while imbibing the organisation's ethos and value systems.
Build sustainability for the organisation by 'Engaging the Community.
To build a corporate brand through CSR
Under the sustainability mission, MPF partners with projects to ensure long-term sustainability. We plan and implement strategic CSR initiatives that are a blend of philanthropy and business to looking for the combined social and economic benefit of all stakeholders.
With our sustainability mission, we aim to:
- Effectively communicate the organisation's goals and direction
- Enhance the brand's value and reputation
- Work for long-term sustainability for the organisation and society
- Improve financial performance
- Build a relationship with businesses in the community and local authorities
- Build Good relations with government and communities
- Have a license to operate
Muthoot Blue is at the forefront of promoting CSR activities through its various branches and companies. We are actively involved in engaging with the underprivileged groups and marginalised sections of the society through intelligently conceived and executed programmes. The benefits received by our stakeholders is what encourages us to continue with our long-term focus on and support in the areas of health, education and livelihood. Our focus is on empowerment which has had an indelible impact on the communities as a whole.
- CSR Projects for FY 2022-2023
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